Just a few months ago, retail businesses were busy innovating products, inventing new realities, investing in research and development, supporting communities, making connections, and dreaming up a better future on the wings of technology.
In this interim period of pandemic-driven slowdown, many are awakened to the new reality and are preparing their next game. Innovation is still a key focus point for retailers, but it has to account for the dramatically changed circumstances and what they foretell going forward.
The pressing question now is which innovation will meet the expectations of the next generation of customers. Ongoing success will depend on a retailer’s ability to use technology and creativity in equal measure to build new relationships with customers and partners.
These are the things you need to talk about NOW to make sure that the future doesn’t leave your business behind. » Read the full article here