11 min read

Build, Buy, or Partner? The Digital Transformation Decisions Retailers Need to Make

Authors: Jovana Milankovic Osterday, Dusan Kolenovic

This article is part of our Retail Reloaded series. It offers a new vision for retail businesses through an evolved use of technology. In order to SAVE, ACCELERATE, and SHARE, retailers will need to both use technology and develop new capabilities, new skills, and, importantly, a new vision for the future.

This article, as part of the ACCELERATE strategy, explains how to assess and then combine available (and often inexpensive) tech resources with the more expensive custom development to achieve the fastest and the most optimal product trajectory.

Build, Buy, or Partner? In Digital Retail Transformation

Jovana Milankovic Osterday


Hi, I'm JoJo, a San Francisco based writer and a digital world explorer at HTEC Group. I write about humanity in the age of disruption through the stories of exceptional people, truly innovative practices and companies that are challenging the status quo. At HTEC, we call this "The art of possible".

Dusan Kolenovic

Product Manager

Product manager scaling B2B initiatives in Retail, Medical and FinTech .

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