Challenges such as the ongoing pandemic present retailers with a difficult balancing act between caution and enterprise. Standing still is never an option, but the best path forward, often murky even at the best of times, can be extremely difficult to make out in times of crisis.
A flexible value-based roadmap is essential when planning on investing in new initiatives during uncertain times. How to determine priorities and set boundaries in research and development before making important decisions? Which metrics to observe? How to test your product's market fit?
We explore the tactics that some of the most innovative companies we work with use to discover and implement innovative ideas and initiatives. » Read the full article here!