In an article on Drapers, HTEC explains what the metaverse is and what it means for fashion retail.
Why the topic matters: In the world of fashion, the immersive three-dimensional virtual realm of the metaverse offers creativity, a digital community for all, and opportunities for innovation. As we enter 2022, HTEC explores various opportunities for fashion in the metaverse to delight and serve consumers.
The big picture:
- Gamification—Fashion retailers can use the techniques found within video games to deliver repeatable and addictive behavior from consumers.
- NFTs—A non-fungible token is any type of digital content attached to a blockchain. NFTs will add to the personalized experience of fashion in the metaverse, making each consumer feel unique.
- Blockchain—Initially, blockchains created forms of digital money. But in a metaverse future, it will expand to instantly and securely track products and shoppers.
- Avatars and Digital Twins—We will want our digital selves in the metaverse to reveal data about our personal style and fit, which will enable fashion retailers to serve us better.
- RFID—Retailers are already using RFID to manage stock availability. But tomorrow’s smart tags will bridge fashion’s physical and metaverse worlds.
Go deeper: Dive into the article recently published by Drapers to learn more about why 2022 will be the year that fashion in the metaverse takes hold.
Want to learn more about how HTEC’s technology expertise can transform your business? Explore our Innovation Strategy and Retail & Consumer capabilities.
