CX, product, business & services design

Experience strategy and design services that cut to the core of the human experience, translating it into purposeful, interactive products for your customers.

Offerings

Craft poignant experiences

Attune your brand to the needs of your customers through well-crafted, human-centric solutions. Our experience strategy and design services will help you make a meaningful impact.

Data-driven business alignment

  • Customer and market research insights
  • Discovery and strategy workshops
  • User/customer segmentation and experience mapping

Design

  • Business design, service design, and digital product design
  • Accessibility and inclusive design

Branding

  • Visual design and brand strategy
  • Content strategy and storytelling

Product innovation

  • POC to MVP
  • Rapid prototyping
  • User testing

Product enablement

  • Design system development and documentation
  • Design, product, and research operations
  • Product design audits and maintenance

Product commercialization

  • Launch execution
  • Customer engagement
  • Product scale and evolution

Success stories

  • Automotive Aftermarket Solutions: Maintaining High Standards in Road Safety

    Automotive Aftermarket Solutions: Maintaining High Standards in Road Safety

    Product quality is a key component of automotive production, no matter the stage. Through several projects with our client, we aimed to kick-start efficiency by creating a comprehensive, intuitive system for work orchestration and communication with service partners, as well as a system for tracking feedback and product quality.

  • Achieving Operational Excellence with Connected Worker Tools

    Achieving Operational Excellence with Connected Worker Tools

    Parsable Connected Worker empowers frontline workers with modern digital tools to help improve safety, quality, productivity and sustainability. Their vision is to leverage technology to connect people to the information, systems and machines, and therefore enable operational excellence. They partnered with HTEC Group to develop and deliver the Connected Worker Platform to transform static, paper-based…

  • Achieving Intelligent Expert Search with AI

    Achieving Intelligent Expert Search with AI

    proSapient offers a feature packed and modern platform to support primary search — from expert consultations and transcripts to powerful surveys. We joined up with proSapient to help them build Darwin — a new expert self-sorting semantic search engine designed specifically to connect industry professionals to relevant projects using cutting-edge AI search and Machine Learning.

Experts

Let’s take the first step together.