The passion for solving complex engineering problems was embedded in the DNA of the company from the beginning.

HTEC was founded in Belgrade, Serbia in 2008 with the goal of creating an innovation and technology R&D center that would attract the top talent from Central and Eastern Europe, and partner with global-leading technology companies and research organizations.

Aleksandar Cabrilo HTEC

Aleksandar Cabrilo



Aleksandar is a founder and CEO of HTEC Group. He has led the company from inception in Serbia to its international expansion. Being headquartered in San Francisco, HTEC has offices in USA, Scandinavia, UK, Central Europe and China, servicing its clients globally across many verticals. Before HTEC, after graduating in electrical engineering at the University of Belgrade, he started his career with semiconductor startup Silicon Hive that got acquired by INTEL, where he formed the R&D center of Silicon Hive in Serbia that became a part of INTEL’s mobile group following the acquisition. Aleksandar is an adviser or investor to several technology startups and he has a special interest in digital-first products, disrupting traditional industries that combine deep industry expertise with technology excellence.

Andrija Bednarik



Andrija is a partner and COO in HTEC Group and responsible for the operations and corporate processes organization. Before joining HTEC in 2011, he graduated at Faculty of Technical Sciences in Novi Sad, Serbia, and was as an Investment Advisor in ICT sector in SIEPA and a member of ICT sector group of the Enterprise Europe Network (EEN). Andrija was speaker and panelist at numerous international events around the world on the topics of most effective dynamics for the success of the startup companies, pitching tips, lean startup models, lean canvas and business model canvas methodology, risk and advantages of IT outsourcing and most effective outsourcing models etc. He is actively involved in investments and mentoring of lean managed ICT startups in USA, Germany, Sweden, and Serbia.

Dusan Kosic



Dusan is a partner and CFO in HTEC Group. In addition to being responsible for the corporate finance, Dusan leads the Group’s relations in JVs in China and Europe and manages corporate investments. Before joining HTEC as a partner in 2010, Dusan was Foreign Direct Investment Advisor at SIEPA (Serbian Investment and Export Promotion Agency) and was a fund manager at Innovation Fund in Serbia. Dusan graduated at St. John’s University, Minnesota, USA where he became a member of the Board of Trustees in 2017. Dusan holds EMBA from Cotrugli Business School and he invested in several technology startups.

Vladimir Trbovic

Head of Software Engineering


Vladimir is Head of software engineering in HTEC Group. He leads multiple teams across cloud technologies, data science, and artificial intelligence. He is an expert in complex enterprise solutions, multi-platform, high bandwidth and big data systems, data optimization and analysis and system scalability. He leverages his cross-industry experience to deliver large-scale transformational products in areas such as multimedia, networking, utility, payments, social media, productivity, and logistics. He believes in agile development, adaptive planning and continuous improvements with flexibility in response to continuous change.

Srdjan Jovanovic

Srdjan Jovanovic

Head of Hardware and Embedded Engineering


Srdjan is the head of Hardware and Embedded Engineering in HTEC Group and he leads research initiatives in machine learning and artificial intelligence domain in the company. Before joining HTEC in 2012, Srdjan was responsible for R&D at German company LMB Soft, producing high-end medical electronics for global markets. Srdjan was also managing electronics course at Petnica Science Center, participating in the education of gifted children from the year 1999. He is proficient with complex DSP algorithms, custom electronics engineering, embedded systems design, software architecture, and various compliance and certifications standards.

Darko Todorovic

Head of R&D


Darko is the head of R&D in HTEC Group and he leads business development activities in Europe. He manages key client relations as well as relations with Universities and research organizations. Darko has the special interest in applying Artificial Intelligence, Machine learning and Data Science in business digitalization improving organizational and business process efficiency in various industries with deep specialization in IoT and Robotics. Darko did his Ph.D. on haptic rendering algorithms with application in medical robotics at the University of Nis, where he teaches at cathedra for Control Systems and is an active member of Robotics Laboratory at the University.

Tony DeFranceschi

Management Consulting Lead


Tony is a serial entrepreneur, innovator, and management consultant. While a management consultant at McKinsey & Company Tony had led consulting projects for both technology startups and fortune 500 companies including Microsoft, Oracle, IBM, Nortel, T-Mobile, Palm Computing, Sun Microsystems, EMC Storage, Dell, HP, and Hitachi. Projects included corporate strategy, new market entry, channel strategy, sales and operations optimization, M&A, post-merger management and new business building. Tony has also co-founded three technology companies, in multimedia, audio and legal tech domain. In addition to B.S. in Electrical Engineering, Tony has advanced degrees in Electrical and Biomedical Engineering from the Rice University and an MBA from the Kellogg School of Management. He has done graduate work in neural networks with the aim of developing non-linear control systems (funded by the Department of Defense and Office of Naval Research).

Daniel Bobroff

Head of Digital Retail


Acknowledged as one of the world’s leading retail technology speakers, Daniel delivers keynotes on the digitization of retail and the ever-changing customer experience. His unusual journey has led to a unique perspective that informs many of the world’s best-known retailers, agencies, and brands. Daniel is also the founder of Coded Futures, a creative technology advisory firm focused on the future of retail, and the former Investment Director of ASOS Ventures, the company’s VC division. Daniel has spent over two decades as an innovator, entrepreneur, advisor, and investor as he is the Head of Retail Technologies for HTEC and business development for the UK.

Daniel Whalen

Partner and Advisor

Dan is an active philanthropist, business and social entrepreneur, and a private investor. He founded or co-founded several successful businesses serving telecommunication firms in the US and abroad. He also founded or helped transform a number of non-profit and non-governmental organizations in the US and overseas. Dan’s public sector career included stints as manager of an election campaign; an analyst with U.S. Department of Health, Education, and Welfare; a manager with the Institute of Medicine; management consultant; director of health planning for New York state and health policy specialist for the Governor of West Virginia. Dan received an undergraduate degree from Saint John's University in Minnesota. He later earned an MBA and AM from Stanford University.

Maya Migotti

Business Development


Maya is a Results-oriented executive business leader bringing more than 15 years of senior executive leadership experience. Introduced innovative practices and change management in large global organizations. Proven leadership skills, tested in diverse environments; proven ability to conceptualize solutions to a broad spectrum of management challenges. As a successful business leader, she held EVP position for Marvell's networking and wireless semiconductor products and solutions, previously holding several VP positions in Ericsson in Scandinavia and California. Maya served as Board of Directors for Ericsson Finland and Ericsson Germany and she is a Current Board member of Watermark organization, Telecom Council and ACG Silicon Valley.

Predrag Pivarski

Branch Manager


Predrag is the branch manager of the HTEC development center in Novi Sad. Before joining HTEC in 2016, Predrag was engaged as an Automotive Project Manager in RT-RK LLC, as the leader of several cutting-edge Automotive projects. As an experienced Project Manager with a solid background in business and finance, he is responsible for in-house developed projects, program and portfolio management and client relationships. Predrag graduated from the Faculty of Economics, University of Novi Sad, Serbia.