Data is everywhere — true or fake, captivating or boring, irrelevant or essential. But people are time sensitive — they don’t want to waste their time on irrelevant news; they need to find what they want right now. On the other hand, Media and Entertainment companies now have more access to this ever-expanding pool of…
Today’s tech-driven audience is in full control of what content they want to consume, when they want to consume it, and how. Things got even more interesting during and after the pandemic when it became absolutely critical to provide customers with a supreme personalized experience that would perfectly cater to their unique needs. And next-generation technologies…
The worn-out content is king mantra is definitely still true. Over the last decade or so, we’ve witnessed many new types of content emerge. From video streaming platforms, live streaming events, and interactive storytelling pieces, to short-form video content, podcasts, e-sports, mobile-first content, virtual and augmented reality — the options indeed seem endless. This is…