A company may boast about the superior product it is selling to its consumers and claim its service is top-tier, but at the end of the day, it is the customer who has the final say and is the ultimate judge. In other words, the strength of a brand is best measured by how strong…
Daniel Bobroff, Head of Retail at HTEC Group, explains why NFTs (non-fungible tokens) are being adopted by fashion retail. 2020 is probably the last lesson that retail will ever need to understand the urgency of transformative digital technologies. As we finally emerge from our bunkers and start to grapple with what all this means, not…