Today’s tech-driven audience is in full control of what content they want to consume, when they want to consume it, and how. Things got even more interesting during and after the pandemic when it became absolutely critical to provide customers with a supreme personalized experience that would perfectly cater to their unique needs. And next-generation technologies…
A company may boast about the superior product it is selling to its consumers and claim its service is top-tier, but at the end of the day, it is the customer who has the final say and is the ultimate judge. In other words, the strength of a brand is best measured by how strong…