HTEC Acquires Konstrukt to Strengthen Its Product Design Capacities

HTEC Group is happy to announce that Konstrukt, a Serbia-based product strategy and design company with a strong talent base and client portfolio, has joined our ranks to help us strengthen our product design and brand development capacities.

Konstrukt is a brand and product development consultancy which helps organizations revolutionize their business strategically through a design-thinking approach to product development and innovation.

Over the past 10 years, Konstrukt has designed and engineered solutions across a wide range of industries and disciplines, with deep expertise in Retail and Healthcare, where HTEC also has the largest track record and know-how. The three key areas where Konstrukt has delivered solutions are: Product, Brand and Content, with specialization in digital/physical product discovery, research and engineering, on one hand, and brand strategy and architecture development, on the other.

If we could describe the work of Konstrukt in just one term, that term would be “design thinking”. As a tight-knit team of young experts, they are driven by a belief that every successful company today must deliver a superb user experience through their products and services, leveraging on new technologies and methodologies — from platforms and apps to voice- and AI-powered solutions. The main purpose of Konstrukt is to help companies create an optimal product strategy with maximum efficiency, the output of which is a product that truly matters to end users.

This is HTEC’s second acquisition in the last 6 months, aimed at expanding the company’s capacity to deliver truly innovative digital products and services, which will empower our clients to revolutionize their industries and become leaders in the digital world.

With this acquisition, HTEC’s existing capacities will be further expanded with three key hires. These product-focused experts will bring their design-thinking approach to help HTEC position itself among the emerging global product consulting and development powerhouses.

Konstrukt's core team joins HTEC

Our new colleague, Srđan Čolak, the CEO of Konstrukt, commented on the decision to join HTEC Group: “We are thrilled to join HTEC Group in what is arguably the start of the most ambitious journey a tech company from the region has ever embarked on. We are honored and grateful for the opportunity to influence further evolution of the company’s product and design thinking. It is unquestionably a privilege to create alongside the best tech talent in the region.”

Dusan Kosic, our President, added: “We are pleased to welcome Konstrukt and the team to the HTEC family. Ever since our first interaction with Konstrukt and its leaders, we felt that their creativity, work ethics and focus on the product aspect of the digital industry, would be a complementary fit to an already proven HTEC’s top quality engineering. Holding firmly to our growth strategy, we invited Srdjan and the team to join and further empower HTEC’s digital product division which is set to become a one-stop technology partner for our clients. We are privileged that they too recognized the opportunity and a positive challenge in our ambitious goal to position HTEC highly on the world stage of technology consulting while creating the best platform for the growth of our people.”

We wish you a warm welcome to our growing HTEC family and we strongly believe that, together, we will achieve the ambitious goal of becoming the global leader in business transformation and technology excellence!

To request Konstrukt’s full portfolio, please get in touch with us.

To see open positions at HTEC and inquire about the possibility to join our team in your area of expertise, please visit our Careers.

Author
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Jovana Milankovic Osterday

Hi, I'm JoJo, a San Francisco based writer and a digital world explorer at HTEC Group. I write about humanity in the age of disruption through the stories of exceptional people, truly innovative practices and companies that are challenging the status quo. At HTEC, we call this "The art of possible".

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